How Do Organizations Attract New Talent?

CoachHub · 24 June 2022 · 3 min read

What is Talent Acquisition?

Talent acquisition is a process that identifies, attracts, engages, and retains employees. It includes sourcing, screening, interviewing, and hiring.

The recruitment process can be broken up into three parts:

  • Candidate identification and selection
  • Selection of the candidate by the client company
  • Integration into the firm once selected.

The latter two activities are typically managed by a Talent Acquisition Specialist (TAS). TASs are often called Talent Acquisition Managers (TAMs) in larger companies.Talent attraction is critical to the success of any organization. Talent attracts more talent and it’s a virtuous cycle that helps you grow your business, increase profits, improve customer experience, and improve company culture.

What Makes a Great Talent Attraction Manager?

To be a good candidate for talent attraction, you’ll need to have the right mindset. You must be able to think strategically and understand how your actions impact the people around you. You should also have strong communication skills and a keen eye for detail. This position demands that you can work well with others while maintaining high standards of professionalism. Talent attracts talent. If candidates are impressed and enjoy their talent attraction manager, they’re more likely to see themselves as future members of the team.

The right skills will help you succeed in this role too: You should know how to use various software programs related to marketing campaigns and social media management; how best to leverage employee engagement strategies; how best to utilize data analytics tools like Google Analytics or Salesforce; which metrics matter most when planning out an effective program (i.e., cost per hire vs lifetime value).

The Role of Technology in Talent Attraction

Technology can be an essential tool in attracting, onboarding, and retaining new talent. It can also play a role in the performance management process, succession planning process, and talent pipeline process. In order to attract talent for the workforce of tomorrow, companies need to be competitive with digital tools and resources – essentially futureproof their organization.

How to Make Your Organization a Talent Magnet

If you want to recruit the best talent, your organization must be a great place to work. Your organization should align on culture, career advancement opportunities, work-life balance and benefits. This will help attract talented people who share similar values and are likely to be committed to the organization while improving organizational transformation.

You can attract new talent by:

  • Being a workplace where people feel they can grow and develop. You should provide training opportunities that enable people to develop their skills, so they can do their jobs better. If necessary, consider introducing mentoring schemes or other programs that support staff in furthering their careers within your organization. If employees feel there are opportunities for them to progress within the company, this will be an attractive option for potential recruits.

Promoting an inclusive culture where everyone feels valued and respected regardless of gender identity and sexuality; ethnicity; age; disability status; religion or belief (including non-belief); marriage status (including civil partnerships); pregnancy/maternity/parental leave rights; career responsibilities; trade union membership status (or not)

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With the right skills and mindset, you can bring in top talent to your organization

You’re a talent acquisition professional or leading organizational transformation, so you know that attracting top talent for your organization involves much more than just posting jobs and waiting for candidates to apply. While the right skills are important, so are technology and culture—not to mention tools, people, processes, and mindset. It’s no surprise that hiring managers are often overwhelmed by managing their recruitment strategy (and getting it right).


Talent attraction is a process that involves attracting, sourcing, and selecting the best candidates for an organization. It starts with building your employer brand to market your company as a great place to work. Next, you need to determine how to reach your target audience – through social media, job boards, etc. Then you can use technology like AI and big data analytics to track candidates’ behavior and interest in your company before deciding on whether or not they are the right fit for an open position.

Ultimately,  culture and company offerings i.e. digital coaching offers a competitive advantage with a great value add to current and future employees. If your organization can achieve that level of culture and organizational change then they can be successful.

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