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Behavior analysis is the scientific study of that seeks to understand human behavior and apply this understanding in a wide range of contexts.
The three scientific branches of behavior analysis include behaviorism, experimental analysis of behavior (EAB), and applied behavior analysis (ABA) (Cooper, Heron, & Heward, 2007).
Behavioral analysis aims to explore the principles and laws that underlie behavior, draw cross-species conclusions about these principles and develop ways to apply these insights to achieve behavioral change.