Glossary Term: Neuromarketing

Definition

Neuromarketing refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences and decisions. This can help inform creative advertising, product development, pricing and other marketing areas.

What are neuromarketing techniques?

The 6 neuromarketing techniques are eye-tracking, pupillometry, facial coding, biometrics, electroencephalogram and functional magnetic resonance imaging (fMRI).

What are the benefits of Neuromarketing?

One of the main benefits of neuromarketing is gaining insight into messaging that resonates with the consumer. Studying your target audience’s reaction and response to your brand provides insight into what stimulates them and what turns them off.

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