Glossary Term: Marketing Orientation


Marketing orientation is a strategic focus on identifying consumer needs and desires to define new products for development. Market orientation perspectives include the decision-making perspective, market intelligence perspective, culturally based behavior perspective, strategic perspective and customer orientation perspective.

Why is marketing orientation important?

Businesses that focus on market orientation often work to create a company culture that puts customer needs and desires above all else. A market-oriented approach to business can help a company earn the trust and loyalty of its customers by showing them they’re a priority and that the business exists to serve them.

What are the benefits of market orientation?

The benefits of market orientation can include increased sales and income, increased business volume and market share, increased customer satisfaction and loyalty and increased innovation.

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