Case Study: European Bank

  • European Bank for Reconstruction and Development
  • Operates in nearly 34 economies in Europe, Asia, and Africa
  • Invested a record €11 billion through 411 projects in 2020

The challenge

The EBRD is an international financial institution founded in 1991. The multilateral developmental investment bank uses investment as a tool to build market economies. Urgency and the ability to respond to momentous events swiftly and decisively, whether it be the end of the Soviet Union, financial crises, the ‘Arab Uprising’ or the coronavirus pandemic have been among the EBRD’s hallmarks from the start.

“The bank is really geared to learning, there is a huge passion and thirst for knowledge generally.”

Sally Glover
Associate Director and Head of Talent Development EBRD

Before 2020, the bank had been quite skeptical of digital learning. The global pandemic brought a massive shift to that, with people having to learn overnight to nearly exclusively rely on digital means of working. Through this boost, EBRD was able to push their digital strategy forward and since classroom trainings were unable to take place, digital coaching was the best alternative to provide knowledge and learning to employees.

The challenge EBRD set for themselves within their digital learning programme was finding a way to promote sustainable leadership. They wanted sustainability in leading the bank population as well as the capability to perform in any environment. Wellbeing was another focus area. The organisation wanted to meet people where they were and get a good understanding of what their staff was dealing with. It was important to make sure leaders connect with the employees making sure they have provisions from the bank and can continue working well from home when they have all kinds of pressure going on.

The coaching programme

EBRD started the learning programme with a definite mission: to have 50% of the names on EBRD’s succession plan be women. The target group consisted of high potential and high performing women, who were expected to progress through the organisation.

“We chose to partner with CoachHub to support our future female talent program because of the flexibility of their platform and diversity of accredited coaches. We specifically wanted to focus on a strengths-based approach which CoachHub could accommodate with ease to really build coachee confidence and reinforce the learnings from the programme as a whole to ensure we had a rich pipeline of top female leaders in years to come.”

Sally Glover
Associate Director and Head of Talent Development EBRD

EBRD is currently partnering with CoachHub across two populations. One programme targets the future female high potentials in their corporate leadership group. This project is part of the Minerva programme, which was launched in the beginning of 2021 and runs similar to an academic year. Within this programme, the participants get together virtually for two hours every two weeks. Focus points in the trainings are interview skills, self-confidence and personal interactions.

“We are helping them understand the value of interpersonal relationships, networking, stakeholder management, winning other people over and then working on their personal impact and communication and being very clear about the messages that they want to convey.”

Sally Glover
Associate Director and Head of Talent Development EBRD

The programme concentrated on areas where the organization felt women
were not as proactive as their male colleagues. The goal was to build up the confidence of their female talent and empower them to use their strengths and skills in places where they will have the most impact.

CoachHub manages to focus on those personal areas of improvement by offering support to the participants when they need it most. The female leaders were able to work on areas they are still having difficulties with and tune in to their individual needs.

The result

One of their female vice presidents had a virtual fireside chat with the coachees and there was some palpable shock when she gave out some fairly hard-hitting messages. The coachee revealted that it was not going great as they were working very hard and feeling like little was being accomplished. They also revealed that there was a question as to what was going to be the key to their success and advancement in the organisation. Coaching showed that there was clear value in each session. One of them being able to allow the coachees to speak up for themselves, name the contributions they’ve made and strive and stake a claim for the opportunities that they want to have.

“In addition to Minerva, we have used it to support leaders who were struggling with remote leadership.”

Sally Glover
Associate Director and Head of Talent Development EBRD

For some women the coaching was really a mind-set shift. One of the participants applied for a new position just before christmas and was successful and has now been promoted into that new role and she credited her success to some degree to what she’s learned on the programme because she said otherwise she would not have spoken out in her interview about the things she’d done and contributed to.

“In today’s world, digital coaching is a very good investment for individuals and for all leaders.”

Sally Glover
Associate Director and Head of Talent Development EBRD

EBRD credited CoachHub as a very easy set-up and easy partner to work with. What is offered is a good product and excellent levels of support as well as experience with many companies. They especially appreciated the opportunity to talk with one of the existing clients before starting the program and felt that they had the same positive experience as the one that convinced them to sign up.

Global Offices

The leading global digital coaching platform

CoachHub is the leading global talent development platform that enables organisations to create a personalised, measurable and scalable coaching programme for the entire workforce, regardless of department and seniority level. By doing so, organisations are able to reap a multitude of benefits, including increased employee engagement, higher levels of productivity, improved job performance and increased retention. CoachHub’s global pool of coaches is comprised of over 3,500 certified business coaches in 70 countries across six continents with coaching sessions available in over 60 languages, to serve more than 500 clients. Our programmes are based on advanced R&D from our Coaching Lab, led by Prof. Jonathan Passmore and our Science Council. CoachHub is backed by leading tech investors, including Draper Esprit, Holtzbrinck Ventures, Partech, RTP Global, Signals Venture Capital and Speedinvest. In September 2021, CoachHub acquired French digital coaching pioneer MoovOne to build a global champion focused on jointly democratising coaching.
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