The Challenge

Central to GroupM ethos is its support to its managers―on an individual-level and goal-oriented level. GroupM also recognises that executives from different business areas in particular need a sparring partner for everyday challenges who will support them individually.

GroupM had already implemented classical personnel development measures in the past where, for example, employees and managers were sent to standardised trainings. However, their experiences fell short of the mark. There was no individual or personalised development, and the knowledge acquired did not fit every employee. In fact, many left the training sessions without any significant added value. It was therefore a logical consequence that what was learned had hardly any practical application in everyday working life, and there were no noticeable changes in the participants.

A core challenge was for GroupM was to ensure the individual learning transfer
of leadership training, but measures for this were often very cost and resource intensive. They also needed these measures to be independent of time and place.

Digital coaching offers GroupM this possibility. Every single employee can synchronise their coaching session individually with his/her/their calendar. This significantly reduces the number of missed coaching sessions.

The Result

GroupM kicked off its partnership with Coachhub with executive coaching. The starting point was the integration of a 360° feedback culture.

Before the coaching began, the feedback interviews were conducted with each participant. Through digital coaching, there was the possibility to accompany the individual topics and additional training contents in the implementation. This enabled GroupM to support its managers much more efficiently in facing new challenges and solving them in a goal-orientated way.

Through coaching, every coachee gets the opportunity to boost his, her or their personal growth, no matter what challenges they are facing. The managers feel much better supported compared to the regular trainings, and the learning curve is constantly rising.

After 13 months the 360° feedback is repeated, so GroupM leadership has a clear evaluation of the start and target scenario. In addition, the performance evaluation of the coachees is monitored and evaluated during the course of the training.

Managers also benefit from the digital coaching of their teams. Now, managers can understand the concrete development areas of the individual coachee much better through clarifying discussions and transparency. In the ongoing discussions between manager and coachee, an individual focus area can be worked out and addressed much more precisely.

CoachHub is a perfect sparring partner for GroupMs executives and managers, and coaching has created stability and security―even during emerging change processes.