Music and audio streaming
HQ in Berlin
Offices in New York, London, Los Angeles
300+ employees

The Challenge:

Learning and Development has been a relevant topic at SoundCloud since the beginning. A year ago, the search for new development offerings for managers began alongside the classic training courses.

The search for individually tailored development opportunities was the initiator to offer coaching to all employees. The coaching solution was particularly convincing due to two aspects: 1) It is flexible with regard to the questions asked; and 2) trainings cannot be individually adapted and are often not 100% aligned with the participants’ questions. In addition, coaching has a much higher ROI compared to classical training offerings.

The goal of the team is to turn the 70-20-10 model around and therefore invest more money in self-reflective learning instead of classical training. SoundCloud has several international locations, which required special demands from the coaching program: It needs to be completely flexible for everyone in terms of time and place, and it will have to adapt to the learner.

“CoachHub matched me with a fantastic coach. Julia has a wealth of experience to share. Throughout our sessions, she gave me tools and techniques I could use to solve specific difficult management situations, as well as career advice when I needed it. It’s great to get an outside perspective on certain problems, and it’s sometimes helpful to ask someone who’s not your direct manager for advice.”

Vincent G.,
Media Streaming, Berlin

The Result:

The idea of using coaching for employee development was inspired by an initiative of another tech start-up, which offers its employees regular “walk-in sessions” with a psychologist. SoundCloud decided to introduce different coaching programs – a coaching program for every employee and another specific coaching program for managers, carried out by CoachHub.

“CoachHub’s approach perfectly supports the development of our managers and, in my opinion, should definitely be part of modern management development.”

– Aleks Sibilia, Senior Manager Learning & Organizational Development –

The decision criteria that CoachHub had to meet as a provider for management coaching included the fulfilment of the technical requirements, the training of the coaches, the flexibility of the platform and the possibility to roll out the program globally. In addition, the coachees from the pilot phase responded entirely in a positive way to the offer and demonstrated the added value of the intervention.

“No matter the managerial level there is much to learn from a group or individual focused coaching program. My CoachHub coach has surpassed my expectations in helping me focus on one of the most commonly overlooked areas in the fast-paced environment that is the tech industry – myself. Having such a cross functional role, my day-to-day demands attention in all matters that affects external and internal stakeholders. To be able to focus on my personal tooling and having the ability to dive even deeper into individual growth has been a much welcome experience among all the successes and challenges here at SoundCloud.”

Mike P.,
Royalties, NY

The plan is to offer comprehensive coaching for all managers in the upcoming year. And the vision is even bigger: coaching is to be made available to all employees as an ongoing development tool in order to raise individual personal development to a new level.

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The leading global digital coaching platform

CoachHub is the leading global talent development platform that enables organizations to create a personalized, measurable and scalable coaching program for the entire workforce, regardless of department and seniority level. By doing so, organizations are able to reap a multitude of benefits, including increased employee engagement, higher levels of productivity, improved job performance and increased retention. CoachHub’s global pool of coaches is comprised of over 3,500 certified business coaches in 90 countries across six continents with coaching sessions available in over 60 languages, to serve more than 500 clients. Our programs are based on advanced R&D from our Coaching Lab, led by Prof. Jonathan Passmore and our Science Council. CoachHub is backed by leading tech investors, including Sofina, SoftBank Vision Fund 2, Molten Ventures, Speedinvest, HV Capital, Partech and Silicon Valley Bank/SVB Capital. In September 2021, CoachHub acquired French digital coaching pioneer MoovOne to build a global champion focused on jointly democratizing coaching. CoachHub is committed to creating a greener future and is a certified carbon neutral company since 2022.
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