AI COACH
AIMY™,
the always-on coach
Turn potential into performance with goal-oriented coaching that drives business results.













Growth starts when
everyone has a coach
Extend your development programmes globally with 24/7 coaching, accessible anytime on any device.
Offer an AI coach co-created with leading coaching institutions and years of research for trusted, proven results.
Empower employees to set development goals, build habits and achieve impactful, measurable growth.
Not an AI assitant,
a real AI coach.
Informed by behavioural science and organisation-specific insights, AIMY™ helps your people develop measurable skills.


Personalised coaching that aligns with business needs
Customise AIMY™ to your company’s values and goals, connect with Workday to easily nominate employees and let them personalise their AI coach for a unique experience.
AI coaching for answering everyday challenges
- Coaching for short- and long-term goalsThrough situational or goal-based coaching, coachees tackle daily challenges and pursue long-term goals. Self-assessments track progress across focus areas.
- Video role plays to practise conversationsAIMY™ takes the role of a peer, manager or direct report to simulate realistic conversations and provides feedback that builds confidence and readiness.
- Progress tracking for sustained changeEmployees can monitor their progress toward development goals, gain clarity on next steps and stay on track with smart nudges.

.gif)


Coaching conversations that spark transformation
Program managers get clear visibility into satisfaction, usage patterns, recurring coaching themes and progress on focus areas through real-time, anonymised data.
The AI coach powering
every defining moment
Growth and career development
Employees set direction, surface strengths and close gaps. AIMY™ turns career goals into milestones, preparing them for reviews, promotions and next-step planning.
5
Organisational agility
AIMY™ helps employees adapt to new challenges, reflect on change and strengthen resilience. This adaptability keeps teams agile and organisations ahead of the curve.
5
Accountability and execution excellence
AIMY™ helps employees set priorities and follow through on goals. This results in stronger ownership, sharper execution and sustained impact across the organisation.
5
Performance-driven culture
Coachees develop communication, alignment and accountability habits. Over time, these behaviours build a culture focused on performance and collective success.
5

Safe, smart and secure
At CoachHub, your data’s safety and security are at the heart of everything we do.

GDPR-compliant
Fully GDPR-compliant, ensuring your data is handled with the highest standards of privacy and security.
ISO-certified
ISO 27001 certified, ensuring top-tier information security and privacy standards across its platform.
SOC 2 compliance
SOC 2 Type 2 certified, with robust controls to protect your business and customers from data breaches.
Develop people, drive growth.
Understanding AIMY™, the AI coach
No, AIMY™ is not an acronym. AIMY™ is a blend of AI – as it is an AI coach – and “my” – my personal coach.
An AI coach is a virtual coach powered by artificial intelligence, designed to deliver personalised, on-demand coaching experiences. AIMY™ is CoachHub's intelligent AI coach, offering real-time, interactive coaching conversations tailored to each coachee's needs.
AIMY™ helps individuals:
- Set and achieve goals with guided exercises and reflections.
- Build new skills through recommended micro-learnings from CoachHub Academy.
- Reflect and grow with instant feedback and data-driven insights.
CoachHub, with its network of 3,500 coaches, delivers traditional coaching through experienced human coaches, providing individual, collective, and executive coaching. AIMY™ is the latest addition to the CoachHub ecosystem, offering scalable, 24/7 and personalised AI coaching.
AIMY™ provides year-round development opportunities for all employees, ensuring continuous growth.
Coachees can also use AIMY™ for self-reflection and practice new skills essential for both professional and personal growth. For example, they can work with their AI coach to refine their ability to give feedback, prepare for performance reviews or build confidence in handling workplace challenges.
Whether it’s a new hire, or experienced professionals, AIMY™ supports employees with AI-powered coaching sessions and curated resources from the CoachHub Academy (articles, videos, etc.) to help them advance their careers. This positively impacts their performance and mental well-being.
Absolutely not! At CoachHub, we firmly believe in the value of human coaching. That's why we partner with over 3,500 certified coaches worldwide to deliver white-glove service to our 1,000+ customers.
However, we also believe every employee deserves a coach. With AIMY™ and the power of AI, CoachHub is proud to pave the way for making coaching accessible to everyone and to truly democratise coaching.
AIMY™ is the result of two years of dedicated experimentation and research in applying artificial intelligence to coaching.
Unlike simple AI assistants, AIMY™ is built on proven coaching methodologies and cutting edge technologies designed to drive meaningful and lasting employee professional growth.
AIMY™ and the Coachhub Companion are distinct products from CoachHub, both leveraging our cutting-edge AI technology.
The CoachHub Companion supports employees between coaching sessions with their personal business coach, while AIMY™ serves as a standalone AI coach, accessible 24/7 for employees who don't have access to a personal coach.
At CoachHub, privacy and security are at the core of our AI-powered coaching experience. CoachHub is certified for ISO 27001, ISO 27701, SOC 2 Type 2 and is GDPR-compliant, ensuring that all user data is protected against breaches.
To provide a personalised coaching journey, AIMY™ leverages specific user data, including:
- Company programme information (company overview, company values, core competencies, target group, coaching objectives, success metrics)
- Coachee personal details (full name, email, position, age range, industry)
- Coachee preferences (language, values and principles, main challenges to address with coaching)
- Coachee development goals
- Coachee self-assessment results and frequently discussed topics
However, AIMY™ is designed with strict privacy protections: conversations between AIMY™ and the coachee will not be shared with HR teams. Instead, our AI coach provides aggregated, anonymised insights to HR leaders, ensuring coachee confidentiality while still offering high-level trends for organisational development.
Yes, AIMY™ is fully enterprise-ready, designed to support large organisations with scalable, AI-powered coaching that aligns with corporate goals and employee development needs.
AIMY™ follows strict data security protocols: it is GDPR compliant and follows the European AI Act, ensuring data protection and privacy for employees.
AIMY™ can also be tailored to reflect your organisation's values, leadership frameworks and focus areas, ensuring that coaching aligns with business objectives.
To get started with AIMY™, you can schedule a call with our team to learn how this powerful tool can help them scale talent development across their organisation.
Onboarding employees is quick and simple: once they are granted access to their AI coach, coachees can use AIMY™ 24/7. AIMY™'s coaching sessions can be tailored to their communication style, job challenges, and career goals. Employees just need to type their first message to get started!
Fast-track employee development with coaching
.avif)
Enterprise-ready platform
Facilitate talent development globally, with a versatile coaching platform.

AI-powered coaching
Accelerate employees' growth with innovative and secure AI tools.







