Capital Resources: How to Strengthen Your Intangible Assets

Some of the capital resources that sustain your business, create value and profitability, and help it to grow are intangible. But they’re just as real as the physical tools and materials of your trade. And more valuable.
What is a Capital Resource?
To fully understand what capital resources are, let’s break down the phrase: Capital is any asset that benefits or provides value to a business and helps it to grow. Resources are the assets, actions or strategies necessary to carry out business activities.
Capital resources are man-made assets that a business uses to accomplish the activities necessary to generate revenue. Some capital resources are physical: tools, machinery, buildings, etc. Capital resources include capital goods such as equipment and machinery. But capital resources – as they pertain to human resources – are intellectual capital. While they are still man-made, they’re not physical assets. They are the products of training, innovation, experience, relationship building and business development. Natural resources, on the other hand, are elements directly sourced from nature, like water and minerals, and are distinct from capital resources.
Intellectual capital is a collection of the intangible assets that contribute to an organization’s value. This includes its intellectual property and the sum of knowledge and expertise of its employees.
Examples of intellectual capital:
- Organizational processes
- Patents and copyrights
- Business training programs
- Business relationships
- Employee skills and expertise
Raw materials and labor are not a capital resource, emphasizing the distinction between different types of resources.Intellectual capital is typically broken down into three categories – human capital, relationship capital, and structural capital – all of which feed into the other. They form the foundation of a business. As such, they can be built up to strengthen a business. The three resources essential in production processes are capital resources, natural resources, and human resources.In this article, we’ll explore the relationship between each type of intellectual capital, how each drives business value, and how they can be nurtured to enhance business value.
Investing in Human Capital
Human capital is the economic value attributed to the capabilities and expertise of an individual employee or the entire workforce.Examples of human capital:
- Education
- Skillset
- Talent
- Life experiences
- Work experiences
- Health
Human Capital Management (HCM) is the primary function of human resources departments. We tend to think of HCM in terms of the systems that manage the onboarding, payroll and benefits of our workforce. However, according to Gartner.), HCM is a set of practices related to hiring, managing and optimizing our human capital resources.
Along these lines, the four key areas of HCM are managing workforce acquisition, education, retention and morale. To truly optimize our human capital resources, we must invest in practices that increase workforce satisfaction, longevity and loyalty. Fostering an environment where employees can share ideas leads to the generation of new ideas, which contributes to the growth of the company's intellectual capital.
Human capital theory is the concept that businesses increase productivity and efficiency when they invest in the education of their workforce. American economist, Greg Becker, who coined the idea of investing in people, was a pioneer for Human Capital theory.
Let’s look at the tactics businesses use to strengthen human capital resources, thereby improving productivity, efficiency and profitability.
- Attracting and hiring the people with the right skills and experience and personality
- Career development of existing employees in the form of training, education, mentorship, and coaching
- Retaining employees with work flexibility, job autonomy, fair pay and opportunities for advancement
- Cultivating morale through wellness activities, good communication and developing a positive work culture
Becker’s works reveal that investing in employee education and training is directly related to workplace productivity and efficiency. In addition, workers who are more productive benefit from higher earnings and greater employability. Holistically, investing in humans builds loyalty and creates a team that is satisfied in their jobs and whose increased productivity and longevity increases profitability. It cultivates a positive employee-employer relationship, which translates to positive relationships with clients, suppliers and intermediaries.
Investing in Relationship Capital
Relationship capital is the network of relationships a company has with its book of business, workforce, partners and other stakeholders.Examples of relationship capital:
- Clients
- Employees and leadership
- Vendors, suppliers
- Intermediaries and third-party contractors
- Board members and shareholders
Business growth and sustainability are directly impacted by human-to-human interaction. For this reason, it’s crucial to build and maintain healthy business relationships. A collaborative process involving goal setting, targeting prospects, and cultivating relationships is essential for effective relationship building.
You can do this by fostering relationship capital through open and honest connections that include:
- Active listening
- Seeking ways to add value
- Treating others with respect and trust
- Communicating with transparency
When you invest in your relationship capital, you form strong connections with prospective and existing customers that can result in more sales and lower churn. Good relationships with vendors can reduce purchase costs and increase reliability. And a positive employee-employer experience can boost employee retention, loyalty, morale, and company culture.
Investing in Structural Capital
Structural capital is the organizational knowledge – or infrastructure – a business uses to achieve its objectives.When the office is closed and your employees have gone home, structural capital is what is left. And yet, the knowledge and ideas that make up your business infrastructure cannot exist without the knowledge and innovation of your employees. Nor would it exist without your business relationships.Likewise, your structural capital provides the means and methods with which you train and motivate your human capital. It provides the values that feed into your relationship capital.Examples of structural capital:
- Core beliefs, mission statement, culture
- Company procedures and policies
- Business processes
- Client database
- Training documentation and videos
- Intellectual property such as brands, trademarks, patents, copyrights and proprietary information
Just like your business relationships and your employee experiences, structural capital must be continually cultivated. They’re not one-and-done. A 1991 training manual isn’t going to benefit employees in 2025. You must re-evaluate and restructure your core beliefs, your procedures and processes. You must update your client database. You need to renew copyrights and trademarks when they expire. And you should be continuously adding to them as your business grows.
Intellectual Capital: Protecting and Leveraging Knowledge Assets
Intellectual capital is a vital capital resource that encompasses the knowledge, skills, training, and other types of known information that employees bring to a company. This form of capital includes the abilities, work experiences, and expertise of your workforce, which can be harnessed to improve business processes and drive innovation.Examples of intellectual capital:
- Business processes
- Patents and copyrights
- Employee skills and expertise
- Training programs
Intellectual property is a significant component of intellectual capital. It includes patents, trademarks, and copyrights that protect your business’s unique processes and innovations. By safeguarding these assets, you ensure that your business maintains a competitive edge in the market.To leverage intellectual capital effectively, businesses should focus on:
- Encouraging continuous learning and development
- Protecting intellectual property through legal means
- Sharing knowledge across the organization to foster innovation
- Implementing systems to capture and utilize employee expertise
By investing in and protecting your intellectual capital, you can enhance your business’s value, drive growth, and maintain a competitive advantage in your industry.
Don’t Allow Your Capital Resources to Depreciate
Like all capital, intellectual capital can depreciate. If you don’t constantly build up your human capital, relationship capital and structural capital, they will all lose value. Your human capital, relationship capital and structural capital are key to sustaining and growing your business and your bottom line.CoachHub digital coaching services can help you train and educate employees. It’s one of the most effective tools for talent retention. Working with a coach can improve your teams’ soft skills, increase workplace health and wellness, and build effective leadership. Explore our website to learn more about how digital coaching can transform your company.
FAQ
At CoachHub, we believe in the power of aligning individual growth with organizational objectives. Our dedicated coaches work closely with coachees to ensure that their growth plans are directly linked to your company's overarching goals. This includes addressing specific leadership development needs within different departments or teams, and recognizing that each area may have unique challenges and requirements.
To achieve this alignment, we collaborate closely with our clients and their senior leaders, taking the time to understand their organization's specific challenges, objectives, and organizational culture well. By gaining deep insights into your company's dynamics, we can tailor coaching plans that address the specific needs of different teams and individuals.
Our approach is highly customized and adaptable. We recognize that each coachee has unique requirements, and we leverage our expertise to develop coaching plans that are relevant and effective for all participants, regardless of their role or level within the organization. Whether it's helping to develop leaders, retain talent, improve leadership skills of middle management, or support C-suite executives, our coaching programs are designed to cater to diverse needs and ensure maximum impact.
By aligning growth plans with your company's objectives, we create a cohesive approach that enhances overall organizational success. Our coaches help coachees identify areas for improvement, set meaningful goals, and develop actionable strategies to bridge the gap between their current competencies and the desired leadership abilities. This alignment not only facilitates personal and professional growth but also contributes to the long-term success of your organization.
With CoachHub, you can be confident that our coaching programs are tailored to address the specific leadership development efforts within your organization. By collaborating closely with our clients, we ensure that our coaching plans are relevant, effective, and aligned with your company's objectives, driving growth and excellence across all departments and levels.
At CoachHub, we understand the importance of scalability when it comes to your leadership development program. That's why our programs are thoughtfully designed to accommodate a large number of participants simultaneously, ensuring that organizations of all sizes can benefit from our services. Whether you have a small team or a global workforce, our coaching platform is equipped to handle the scale.
With our advanced digital coaching platform, we bring high-quality coaching directly to employees all over the world. The beauty of our online sessions is that participants can access them from anywhere, at any time. This flexibility empowers employees to engage in coaching without geographical constraints or time zone limitations. Whether they're working from home, traveling for business, or stationed in a different country, our platform ensures that they can easily connect with their coach and participate in sessions at their convenience.
The digital nature of our coaching platform also means that participants can enjoy a consistent and seamless coaching experience, regardless of their location. Through video calls, instant messaging, and other interactive tools, our platform fosters a sense of connection and engagement between the coaches and participants. This virtual environment not only saves time and resources but also allows for regular and ongoing coaching support without the need for in-person meetings.
By leveraging the power of technology, our scalable coaching programs break down barriers and provide accessible coaching solutions to organizations and individuals around the globe. Whether it's a small team or a multinational corporation, our platform ensures that every participant can benefit from high-quality coaching, anytime and anywhere.
Absolutely! CoachHub's leadership development program is designed to seamlessly integrate with your existing talent development and performance management initiatives. We understand that every company has its own unique needs and goals, and that's why our coaching sessions are completely tailored to meet those requirements. Whether you're looking to strengthen leadership skills, foster personal growth, or achieve organizational success, our program aligns perfectly with your company's specific objectives.
By customizing our coaching sessions, we ensure that each individual receives the guidance and support they need to thrive. We take the time to understand their strengths, challenges, and aspirations, and then craft a coaching experience that caters to their personal growth journey. This way, we can provide targeted development opportunities that directly contribute to their success within your organization.
When you integrate our program with your leadership development efforts and performance management initiatives, you create a powerful synergy. Our tailored approach complements and reinforces your existing efforts, allowing you to build a comprehensive framework for maximizing the potential of your workforce. Together, we can create an environment where employees are motivated, empowered, and equipped with the skills they need to excel.
So, rest assured that with CoachHub's leadership development program, you can easily integrate coaching into your existing initiatives and achieve remarkable results that align with your company's requirements.