Finding Balance in Motion: Maike’s Journey from Customer Success to Account Executive and Wellbeing Ambassador
When you meet Maike, her energy instantly fills the room; even if that “room” happens to be a virtual one between Barcelona and Berlin. Three and a half years into her CoachHub journey, Maike embodies what work-life that works truly means: freedom, trust, and a deep belief that wellbeing fuels performance.
“For me, flexibility is everything. I love that I can shape my day whether I’m working from home or my favorite WeWork in Barcelona. It’s not about where or when you work, but about the impact you make.”
From Customer Success to Sales with Purpose
Maike started as a Customer Success Manager, helping clients make the most of coaching. Her curiosity and drive soon led her into a new challenge: the Account Executive role for the DACH region.
Selling coaching, she says, feels different:
“You’re not selling software. You’re helping companies create better leaders and better teams. I used to sell sneakers; fun work, sure, but the world probably doesn’t need more of them. Now I sell something that actually makes the workplace better.”
For Maike, purpose isn’t a buzzword, it’s the reason she shows up every day. Her role lets her see the ripple effect of coaching across organizations: managers becoming more empathetic, teams communicating better, people growing in confidence. “That’s what makes it exciting”.
Bringing Wellbeing to Work - Literally
Outside her AE role, Maike leads CoachHub’s weekly wellbeing sessions: short, guided meditations and positive psychology breaks designed to help colleagues reset midweek. It started two and a half years ago as part of the Wellbeing Ambassador initiative and has since become a small but steady ritual for CoachHubbers.
“Every Wednesday, we do a 30-minute reset: 15 minutes of meditation, then something simple like gratitude or sharing compliments. It’s about pausing, reconnecting, and remembering that we’re humans first.”
Her passion for mindfulness began before joining CoachHub. After a period of intense stress in the sports industry when she realized she wasn’t prioritizing herself; she created her own wellbeing startup, Smile Clock, organizing company retreats that blend business and mindfulness. That experience naturally evolved into her current mission: keeping wellbeing alive in a fast-moving, high-growth environment.
Why Flexibility Matters
Living in Barcelona while working for a global company gives Maike the balance she once dreamed of. “I can design my workday around my energy; that’s what keeps me engaged and productive,” she says. “CoachHub trusts you to own your time. That’s rare, and it’s why I’m still here.”
✨ Maike’s Wellbeing Tip
“Start small. Ten minutes of mindfulness a day can change everything: even a short walk or a breathing break between meetings.”
💬 Want to join Maike’s journey?
We’re hiring Account Executives. Explore open roles on our Careers Page and see how work-life that works can look for you.
FAQ
Digital transformation is about redesigning how organizations operate, compete and create value in a rapidly evolving environment.
However, AI only delivers transformative impact when it is integrated into workflows, leadership practices and cultural norms. Without behavioral change and organizational redesign, AI remains a powerful tool with limited strategic impact.
When embedded effectively, AI strengthens innovation and increases agility, making it both a catalyst and a core capability within digital transformation.
Assessing AI readiness goes beyond evaluating technical infrastructure. It requires examining leadership alignment and organizational capability for change.
Businesses should consider:
- Do leaders share a clear and consistent vision for AI?
- Are workflows and roles being redesigned to integrate AI effectively?
- Do managers have the skills to guide their teams through uncertainty?
- Are employees confident in using AI responsibly and strategically?
- Is there a structured plan to support behavioral change over time?
AI readiness is as much about mindset and capability as it is about technology, since organizations that are prepared to invest in leadership development, change agility and performance measurement are significantly better positioned to translate AI ambition into sustained results.
The biggest challenges of AI adoption are rarely technical. They are behavioral and organizational. Common barriers include cultural resistance, fear of being replaced, lack of clarity around expectations and insufficient leadership alignment.
Many organizations underestimate the need for sustained reinforcement. A one time rollout or training program is rarely enough. Without ongoing support, accountability and reflection, initial enthusiasm fades and adoption plateaus.
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