Hello, I’m AIMY™!

A prototype of the world’s first conversational AI coach. I’m still training as a coach and I’m a purely non-commercial technology showcase. Let’s pioneer the space together!

The world’s first conversational AI Coach

What AIMY™ can do today

• Conduct simple, prompted coaching conversations with guidance
• Recognise language and context
• Understand written communication and idiomatic expressions

What AIMY™ is still learning

• Complex, structured coaching conversations
• Profound coaching frameworks
• Visual communication and facial expressions

Getting to know AIMY™

AIMY™ is the world’s first conversational AI coach, a prototype resulting from a cutting-edge research initiative powered by CoachHub. Our team of highly passionate and forward-thinking behavioural scientists, coaching professionals and Artificial Intelligence (AI) engineers is designing, building and training AIMY™.

AIMY™ is a generative AI model trained to interact in a conversational way.

AIMY™ is a non-commercial pilot project designed to identify the potential of AI technology, explore its boundaries and understand the implications for the coaching industry.

The potential of AI in coaching

At CoachHub, we believe that coaching is and will remain fundamentally human, requiring years of professional training and experience and a large degree of empathy and responsibility to be a successful coach. We are convinced that AI exists to assist, support and enhance the human experience.

CoachHub is already applying AI in a variety of areas, including coach matching, content recommendations and predictive usage modeling. Our research and innovation unit is constantly pushing boundaries to enhance the coaching experience for our clients and our coaches.

AIMY™ is testing the limits of technology, exploring how AI can complement the coaching process and help CoachHub carry out our mission to democratise coaching for people at all career levels worldwide.

Get in touch

For press inquiries and resources, please visit our press page.

For partnership opportunities, please contact us here.

Banking-level data protection

We take our responsibility to protect your data very seriously. CoachHub is an entirely in-house programmed software, hosted in Berlin, Germany. In addition, we use only the highest industry standards to guarantee data protection and ensure privacy and confidentiality.

Banking-level data protection

CoachHub complies with GDPR regulations. Customer data, as well as all coaching-related information, is transmitted using the most advanced encrypting algorithms.


CoachHub is SSL-certified and operates exclusively via SSL-encrypted connections to ensure maximum data security.

Data protection
made in Europe

CoachHub was developed in Berlin and our servers are located within Germany. Your data will be stored securely in computer centres with the highest industry standards of PCI DSS Level 1 and ISO 9001/ISO 27001.


Frequently Asked Questions

Why was AIMY™ developed?
AIMY™ is a research project showcasing the possibilities of Artificial Intelligence (AI) in coaching today. It is a fully non-commercial initiative, designed to drive conversations, research and innovation around AI in the coaching industry.

Will AI replace human coaches?
At CoachHub, we know that coaching is human. It requires years of professional training, experience and a large degree of empathy and responsibility to become a successful digital business coach. We believe that AI will never replace a human coach, but is there to complement the coaching process.

Will there be a commercial conversational AI coach offering?
AIMY™ is purely a research initiative, designed to encourage scientific conversations around AI in coaching and responsibilities for the industry. It is not meant for commercialisation.

How do you ensure privacy and information security?
Privacy and information security are our highest commitments at CoachHub. We are industry-leading, Data Protection and ISO27001 certified, SOC 2 accredited and fully GDPR and CCPA compliant. We never collect or process personal data without lawful justification and we are strictly audited as part of our ISO certifications.

Which technology are you using?
AIMY™ is powered by the latest version of OpenAI’s ChatGPT. We are using Generative AI, which enables AIMY™ to engage in dynamic and personalised conversations with users. A patent is pending for our AI coaching technology.

We have also integrated several advanced technologies, including state-of-the-art speech recognition algorithms, dynamic context builder, Large Language Modeling (LLM) and more. These technologies work together seamlessly in real-time to deliver a powerful, engaging and effective experience.

Do you record human coaching sessions to train the AI?
In line with strict privacy regulations and coaching ethics, we never record coaching sessions, unless fully anonymised and with clear, active consent of all parties involved. Find out more in our Research Terms and Research Policy.

How do you ensure ethical standards and coaching principles?
Our team of behavioural scientists, coaching professionals and researchers is working closely with leading industry bodies and associations to ensure highest industry standards and ethics in coaching, which also apply to our AI models. Among others CoachHub is researching Ethics and Coaching Standards in collaboration with the leading coaching association EMCC.

How can I help?
We are always looking for testers and professionals sharing their feedback with us. For scientific and industry exchange, partnership conversations, please contact us here. If you want to support hands-on and join our team, please have a look at our career page.

Ready to get started?

Global Offices

Global digital coaching provider

CoachHub is a leading global talent development platform that enables organisations to create personalised, measurable and scalable coaching programmes for the entire workforce, regardless of department and seniority level. By doing so, organisations are able to reap a multitude of benefits, including increased employee engagement, higher levels of productivity, improved job performance and increased retention. CoachHub’s global pool of coaches is comprised of over 3,500 certified business coaches in 90 countries across six continents with coaching sessions available in over 80 languages. Serving more than 1,000 clients worldwide, CoachHub’s innovative coaching programs are based on proprietary scientific research and development from its Innovation Lab. CoachHub is backed by leading tech investors, including Sofina, SoftBank Vision Fund 2, Molten Ventures, Speedinvest, HV Capital, Partech and Silicon Valley Bank/SVB CapitalCoachHub is committed to creating a greener future and is a certified carbon neutral company since 2022.
This site is registered on wpml.org as a development site.