Every individual employee has their own background, perspective and way of being. If workplaces want to foster diverse communities that are truly inclusive — where people feel welcome, heard and fairly compensated — companies must respect and support diverse identities.
One way organizations can support diverse identities is by working with coaches who specialize in coaching specific populations. In this article, we’ll discuss coaching specifically for supporting women in organizations.
Although individual coaching goals vary from person to person, common goals for coaching women in leadership can include navigating gender bias and workplace politics, increasing confidence and resilience, and negotiating offers and promotions.
By accounting for historical factors that disproportionately affect women and recognizing the role that systemic barriers and inequities like the gender pay gap play, coaching through a gender lens can foster more equitable workplaces.
So, what does coaching for women look like? How does it differ from a more general approach to coaching? And how can coaching be used to cultivate more inclusive workplaces?
Coaching for Women
Let’s say an organization wants to match three employees each with a perfect coach for them based on each of their needs and identities. That company may want to hire a coach who has more experience working with women in leadership, an LGBTQIA+ executive coach and a black female coach with leadership experience in the tech sector.
While any highly credentialed coach can be a great match for any coachee, at times it can be beneficial to have coaches who are more experienced in working with specific identities (e.g., women in leadership positions, people of color, LGBTQIA+, etc.). They can often bring a different understanding of a population’s unique culture and needs to their coaching sessions. Additionally, since the coach often shares similar identities with the folks who they choose to coach, the coach may be better able to connect their coaching process to that coachees experience .
Coaches with an area of expertise can also play an important role when it comes to representation. McKinsey & Co.’s Women in the Workplace report finds that women who are “Onlys”—those who are often one of the only people of their race or gender in the room at work—have especially difficult day-to-day experiences. A coach who shares these identities may be better able to guide women, and feel additionally supported.
What’s the Purpose of Coaching for Women?
Drawing from many definitions in the field, , CoachHub uses this definition for coaching: “Coaching involved, partnering with clients to help them reflect on themselves, their situation, and context, and identify new insights and actions to unlock potential, enhance well-being and improve performance.”
When considering coaching for women specifically, the definition stays the same, but the goals and focus may differ. Although coaching is a highly-individualized process, in general, coaching that takes into account the identities and experiences of a specific population can help account for distinct historical and cultural factors that disproportionately affect a group of people: systemic barriers, inequities and/or privileges to name a few broad categories.
When coaching women, a coach may need to address the lack of women in leadership at the organization and discuss why that’s the case. In McKinsey & Co.’s report, researchers found that, on average, women are significantly more burned out than men due to the pandemic; women do more to support their teams and advance diversity, equity, and inclusion efforts; and women of color remain far more likely than white women to be on the receiving end of disrespectful and “othering” behavior, plus many other findings.
This type of research, along with a strong alliance between the coach and coachee can help inform the coaching process.
How is Coaching for Women Different?
When we look at the impact of coaching on women, the Association for Talent Development suggests that “Coaching has emerged as a key development strategy during the pandemic, particularly for women. [Coaching] is uniquely positioned to support women during uncertain times because it is flexible, timely, agile and personalized.”
While many outcomes of coaching for women in leadership positions are the same as general coaching outcomes — things like goal attainment and improved well-being — coaching for women can focus more on intentionally acknowledging key challenges that affect women.
For example, in a study of nearly 30,000 workers, researchers Alan Benson and Danielle Li found that women are 14% less likely to be promoted each year than men (even though women consistently receive higher performance ratings). Benson and Li say that “…a major factor preventing women from being promoted is that they are consistently judged as having lower leadership potential than men.”
Equipped with this research and knowledge, a coach can approach their work through a gender lens and better acknowledge the inequities that women face. In response, they can help women counteract these inequities and also encourage folks of every gender to help dismantle the systems that maintain these inequities in the workplace.
Niche Types of Coaching for Women
Under the umbrella of coaching for women, different coaches may focus on working with different subgroups of the population. Some of the more common niches include coaching women in leadership positions, early career women, women of color, women with disabilities, and for working moms.
In addition to the obstacles faced by women in the workplace, each of these subgroups can experience challenges unique to them. Women of color may disproportionately experience racial-gender microaggressions, while women with disabilities may be subject to ableist behavior.
When a coach has more experience with a niche subgroup, they can often bring a more nuanced understanding of the coachee’s experience to the coaching relationship.
Using Coaching to Foster Gender-Inclusive Workplaces
Since coaching can be used to acknowledge and navigate gender inequities (among others), coaching can be one way to help foster gender-inclusive workplaces.
For instance, since research shows that subjective performance reviews can explain up to 50% of the gap in promotions, that’s one place to start. A coach can help a coachee challenge the subjectivity of their performance reviews and also influence the organization to restructure the process to make it less biased.
Coaching can provide space to talk about topics like the pay gap, motherhood penalty, microaggressions and other barriers women face. Director of Inclusion at Netflix, Michelle King, says, to solve gender inequity, “…we need leaders to educate themselves, by reading, researching, and understanding why these challenges exist and how, as leaders, they might be unknowingly creating or upholding such barriers.”
Since coaching can be an effective tool for increasing self-awareness, it can help professionals at all levels of an organization see how they are creating or upholding barriers.
The ROI of Coaching for Women
In general, research shows that coaching can have a positive impact on individuals by improving everything from a coachee’s self-awareness to their stress levels, job satisfaction to improved well-being. At an organizational level, researchers have found that coaching causes a ripple effect that positively affects close colleagues of individuals who are being coached and widely benefits the organization.
- 57% see improved business outcomes;
- Nearly 75% report increased profit by 25%;
- 54% of organizations report improved openness, creativity, innovation, and reputation;
- And many report lower employee turnover.
Coaching for women can positively impact individual coachees, their close colleagues and the entire organization. By recognizing historical and cultural factors that disproportionately affect women and accounting for systemic barriers and inequities, coaching professionals through a gender lens can help transform the workplace.
Empowering Women with Coaching
If workplaces want to foster diverse communities that are truly gender-inclusive — where people of all genders are welcome, heard and fairly compensated — companies must recognize, respect and support diverse identities and perspectives. Coaching can be used to foster women’s empowerment and growth, generate organizational change and lead to improved business outcomes.