The Link Between Employee Experience and Performance: A Coaching Perspective

CoachHub · 30 May 2024 · 15 min read

In today’s competitive business landscape, the success of an organisation hinges significantly on its employees’ engagement and well-being. Engaged employees are more productive, innovative, and committed to their work, directly influencing the company’s overall performance. Recognising this vital connection, many organisations are turning to digital coaching to enhance employee experience and drive performance improvements.

CoachHub is at the forefront of this transformation. By providing tailored coaching solutions, CoachHub helps large enterprises and organisations empower their employees, fostering a culture of continuous learning and growth. This article delves into how digital coaching enhances employee engagement, leading to better performance and productivity. We will also explore a case study of ASICS, a company that successfully leveraged our platform to boost their employee development initiatives.

Understanding Employee Engagement

Employee engagement refers to the emotional commitment and involvement an employee has towards their organisation and its goals. Engaged employees are enthusiastic about their work, take pride in their contributions, and are motivated to go above and beyond their basic job responsibilities. This level of dedication not only enhances individual performance but also positively impacts team dynamics and overall organisational success.

Importance of Employee Engagement for Organisational Success

Highly engaged employees are the cornerstone of a thriving organisation. Research consistently shows that engaged employees exhibit higher levels of productivity, better customer service, and increased innovation. They are more likely to stay with their employer, reducing turnover rates and associated costs. Furthermore, engaged employees often act as brand ambassadors, enhancing the company’s reputation both internally and externally.

Common Factors Influencing Employee Engagement

Several factors contribute to employee engagement, including:

  1. Leadership and Management: Effective leaders who communicate clearly, provide feedback, and support their team’s development foster a more engaged workforce.
  2. Opportunities for Growth: Employees who have access to learning and development opportunities are more likely to feel valued and engaged.
  3. Work Environment: A positive, inclusive, and collaborative work environment can significantly boost employee morale and engagement.
  4. Recognition and Rewards: Regular recognition of employees’ efforts and achievements reinforces their commitment to the organisation.
  5. Work-Life Balance: Flexible working conditions and a healthy work-life balance are crucial for maintaining employee satisfaction and engagement.

Understanding and addressing these factors can help organisations create a more engaged and motivated workforce, laying the foundation for sustained success.

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The Role of Coaching in Enhancing Employee Engagement

Coaching has emerged as a powerful tool for enhancing employee engagement. Unlike traditional training programmes, coaching offers personalised support, focusing on individual strengths and areas for improvement. This tailored approach not only boosts professional development but also fosters a deeper emotional connection to the organisation.

How Coaching Works

Coaching involves a structured, one-on-one or group interaction where a coach helps employees set and achieve personal and professional goals. The process typically includes:

  1. Assessment: Understanding the coachee’s current skills, strengths, and areas for improvement.
  2. Goal Setting: Collaboratively establishing clear, achievable objectives.
  3. Action Planning: Developing a step-by-step plan to reach these goals.
  4. Feedback and Reflection: Providing ongoing feedback and encouraging self-reflection to promote continuous growth.
  5. Support and Accountability: Ensuring the coachee stays on track and remains motivated throughout the process.

Different Types of Coaching

  • Executive Coaching: Focuses on high-level leaders, helping them enhance their strategic thinking, leadership skills, and decision-making abilities.
  • Performance Coaching: Enhances individual productivity and efficiency by identifying strengths, setting goals, and developing actionable strategies.
  • One-on-One Coaching: Provides personalised support to individual employees, addressing their unique challenges and career aspirations.
  • Well-being Coaching: Supports employees in managing stress, achieving work-life balance, and maintaining mental and physical health, leading to improved overall well-being and job satisfaction.
  • Group Coaching: Facilitates learning and development within a group setting, encouraging peer support and shared experiences.

Specific Ways Coaching Can Improve Engagement

  1. Personal Growth: Coaching helps employees identify their strengths and areas for development, fostering a sense of personal accomplishment and growth.
  2. Skill Development: Targeted coaching can enhance specific skills, making employees more competent and confident in their roles.
  3. Emotional Support: Coaches provide a safe space for employees to discuss challenges and setbacks, offering emotional support and practical advice.
  4. Career Progression: By aligning individual goals with organisational objectives, coaching helps employees see a clear path for career advancement, increasing their commitment to the company.
  5. Empowerment and Ownership: Coaching encourages employees to take ownership of their development, leading to greater empowerment and engagement.

By integrating coaching into their employee development strategies, organisations can create a more engaged, motivated, and high-performing workforce. The next section will explore how employee engagement directly impacts performance and productivity.

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Linking Employee Engagement to Performance

Employee engagement is not just a feel-good concept; it has tangible impacts on organisational performance. Engaged employees are more productive, exhibit higher levels of job satisfaction, and contribute to a positive workplace culture. This section explores the direct correlation between employee engagement and performance, backed by research and practical examples.

How Engaged Employees Contribute to Better Performance

  1. Increased Productivity: Engaged employees are more focused and dedicated to their tasks. They take fewer breaks, are less likely to waste time, and often exceed performance expectations. Studies have shown that organisations with high employee engagement levels experience a significant boost in productivity.
  2. Enhanced Quality of Work: Engaged employees are committed to their roles and take pride in their work. This commitment translates into higher-quality outputs, attention to detail, and a lower error rate. When employees care about their work, it shows in the results they produce.
  3. Innovation and Creativity: An engaged workforce is more likely to contribute innovative ideas and creative solutions. Engaged employees feel valued and empowered, which encourages them to think outside the box and take initiative in problem-solving.
  4. Better Customer Service: Employees who are engaged are more likely to go the extra mile for customers. Their positive attitude and dedication lead to better customer interactions, higher satisfaction levels, and increased customer loyalty.
  5. Lower Absenteeism and Turnover: Engaged employees are more committed to their organisations, resulting in lower absenteeism and turnover rates. This stability within the workforce reduces recruitment and training costs and ensures continuity in operations.

Performance Metrics Impacted by Engagement

  • Key Performance Indicators (KPIs): Organisations often see improvements in key metrics such as sales figures, production rates, and customer satisfaction scores.
  • Employee Retention Rates: High engagement leads to lower turnover, which positively impacts retention rates.
  • Customer Satisfaction Scores: Engaged employees provide better service, leading to higher customer satisfaction ratings.
  • Innovation Indexes: Companies with engaged employees typically score higher on innovation metrics due to the increased flow of creative ideas and solutions.

The Psychological and Emotional Aspects of Engaged Employees

Engaged employees experience a range of positive psychological and emotional benefits, including:

  1. Job Satisfaction: Engaged employees enjoy their work and feel a sense of fulfilment from their daily tasks.
  2. Emotional Well-being: Positive engagement reduces stress and anxiety, contributing to better overall mental health.
  3. Sense of Belonging: Employees who are engaged feel more connected to their team and organisation, fostering a sense of community and belonging.
  4. Motivation and Drive: Engagement fuels intrinsic motivation, encouraging employees to strive for excellence and take initiative in their roles.

In the next section, we will delve into a real-world example of how ASICS successfully leveraged CoachHub’s digital coaching platform to enhance employee engagement and performance.

Case Study: ASICS

Background and Challenge

ASICS, a renowned Japanese multinational corporation known for its sportswear, has always prioritised personal well-being. With headquarters in Japan and approximately 1,900 outlet stores worldwide, ASICS employs around 8,900 people. Despite its global presence, the company faced significant challenges in providing accessible and scalable coaching solutions to its diverse workforce.

Regular employee surveys at ASICS revealed a strong desire among employees for continuous learning and development opportunities. However, traditional coaching methods were limited to executives, expensive, and difficult to coordinate across the EMEA region. ASICS needed an innovative, sustainable solution to make coaching more inclusive and impactful.

Implementation and Solution

To address these challenges, ASICS partnered with CoachHub to implement a comprehensive digital coaching programme. This collaboration aimed to provide flexible, personalised coaching to employees at all levels, focusing on high-potential talent and senior leaders.

CoachHub’s digital platform offered several advantages:

  • Flexibility: Employees could choose coaches based on personal preferences such as language, industry experience, and gender.
  • Self-Directed Learning: Coachees had the autonomy to schedule sessions at their convenience, driving their development process.
  • Scalability: The digital nature of the programme allowed ASICS to reach employees across multiple regions without the logistical constraints of traditional coaching.
  • Sustainability: By reducing the need for physical travel and in-person meetings, the digital approach aligned with ASICS’s sustainability goals.

Results and Impact

The implementation of CoachHub’s digital coaching programme yielded remarkable results for ASICS:

  1. Wider Reach: The programme expanded ASICS’s ability to identify and develop talent across different regions and roles. High-potential employees and senior leaders alike benefited from tailored coaching.
  2. High Engagement: The coaching sessions received an average rating of 4.9 out of 5 from participants, reflecting the high level of satisfaction and engagement.
  3. Positive Feedback: Coachees reported significant improvements in their personal and professional development. They valued the opportunity to focus on their growth and appreciated the personalised nature of the coaching.
  4. Data-Driven Insights: The CoachHub platform provided valuable data, allowing L&D leaders at ASICS to track engagement, measure satisfaction, and assess the programme’s impact.

Testimonials

Carmen Crane, EMEA Learning & Talent Development Manager at ASICS, highlighted the strategic focus on building strong, engaged teams. “Trying to be more sustainable and reach more employees across the EMEA region, we were always trying to deliver our programmes and interventions using a blended approach, looking for how we could shift things to a digital solution,” she noted.

The programme also helped ASICS target new audiences within the organisation. “We have been able to identify employees with leadership potential within our commercial team,” said Crane. This ability to uncover and nurture talent was a key success factor for ASICS.

Conclusion

The collaboration with CoachHub allowed ASICS to overcome the challenges of traditional coaching methods, providing a scalable, flexible, and impactful solution. The digital coaching programme not only enhanced employee engagement but also drove better performance and productivity across the organisation. ASICS’s experience demonstrates the transformative power of digital coaching in fostering a culture of continuous learning and development.

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Practical Steps for Implementing a Coaching Program

Implementing a successful coaching program requires careful planning and execution. Here are some practical steps to help organisations integrate coaching into their employee development strategies effectively.

1. Identify the Need for Coaching

Before launching a coaching program, it’s essential to understand the specific needs and goals of your organisation. Conduct surveys, focus groups, and assessments to gather insights into what employees are seeking in terms of personal and professional development. Identify key areas where coaching can make the most significant impact, such as leadership development, skill enhancement, or career progression.

2. Define Clear Objectives

Set clear, measurable objectives for your coaching program. These goals should align with your organisation’s overall strategy and address the identified needs. Examples of objectives include improving employee engagement scores, increasing leadership effectiveness, or enhancing specific skills across teams.

3. Choose the Right Coaching Platform

Selecting the right coaching platform is crucial for the success of your program. Look for a platform that offers flexibility, scalability, and a user-friendly interface. It should provide a wide range of coaching options, including one-on-one sessions, team coaching, and group coaching. Additionally, ensure that the platform supports various languages and allows for personalised coach matching based on the coachee’s preferences.

4. Select Qualified Coaches

The effectiveness of a coaching program largely depends on the quality of the coaches. Choose coaches who are certified and have substantial experience in the areas relevant to your organisation. Coaches should possess strong interpersonal skills, business acumen, and the ability to provide constructive feedback. Consider working with a platform that pre-vets and certifies coaches to ensure a high standard of coaching.

5. Launch the Program with Clear Communication

Communicate the launch of the coaching program clearly to all employees. Highlight the benefits of coaching and how it can help them in their personal and professional development. Provide detailed information on how to enroll in the program, select a coach, and schedule sessions. Emphasise the organisation’s commitment to supporting their growth and well-being.

6. Foster a Culture of Continuous Learning

Encourage a culture where continuous learning and development are valued. Promote the coaching program through regular communications, success stories, and testimonials. Encourage managers to support their team members in participating in coaching and to integrate coaching outcomes into regular performance discussions.

7. Monitor and Measure Effectiveness

Implement mechanisms to track the progress and effectiveness of the coaching program. Use the platform’s analytics to monitor engagement levels, session attendance, and satisfaction scores. Collect feedback from coachees and coaches to identify areas for improvement. Regularly review the program’s impact on performance metrics such as productivity, retention, and employee engagement.

8. Iterate and Improve

Based on the feedback and data collected, continuously iterate and improve the coaching program. Make necessary adjustments to better meet the needs of your employees and achieve your organisation’s objectives. Stay open to new coaching methods and technologies that can enhance the program’s effectiveness.

By following these practical steps, organisations can implement a coaching program that not only enhances employee engagement and performance but also fosters a culture of growth and continuous improvement.

In the next section, we will explore the future of employee engagement and coaching, highlighting emerging trends and the long-term impact of digital coaching on organisational success.

Team members engaging in a collaborative meeting, enhancing the employee experience through effective communication and shared goals.

The Future of Employee Engagement and Coaching

As the workplace continues to evolve, so do the methods and strategies for enhancing employee engagement and performance. The future of coaching and employee engagement is shaped by emerging trends, technological advancements, and a growing recognition of the importance of employee well-being. This section explores these trends and the long-term impact of digital coaching on organisational success.

Emerging Trends in Employee Engagement and Coaching

  1. Personalised Learning and Development: The future of coaching is moving towards hyper-personalisation. Employees want learning and development opportunities tailored to their specific needs, goals, and career paths. Digital coaching platforms are increasingly using AI and machine learning to create more personalised coaching experiences.
  2. Blended Learning Approaches: Combining traditional in-person coaching with digital methods is becoming more common. Blended learning approaches offer the flexibility of digital coaching while retaining the personal touch of face-to-face interactions. This hybrid model ensures a comprehensive and adaptable learning experience.
  3. Focus on Mental Health and Well-being: Employee well-being is gaining prominence as a crucial component of engagement strategies. Coaching programmes are increasingly incorporating elements that address mental health, stress management, and work-life balance, recognising that well-being directly impacts performance and satisfaction.
  4. Real-time Feedback and Continuous Improvement: The demand for real-time feedback is growing. Digital coaching platforms are integrating features that allow for immediate feedback and continuous improvement, enabling employees to make quick adjustments and see immediate benefits from their coaching sessions.
  5. Scalability and Accessibility: As organisations become more global and remote work becomes more prevalent, the need for scalable and accessible coaching solutions is increasing. Digital platforms that can reach employees anywhere in the world, at any time, are essential for maintaining engagement and development across diverse and dispersed workforces.

AI Innovation in Coaching

AIMY™, CoachHub’s AI technology, is revolutionising the coaching experience by enhancing the human coaching process with advanced AI tools. This innovative approach is transforming how coaching is delivered, making it more personalised, data-driven, and effective.

  1. AI Coaching Companion: The AI coaching companion provides on-demand support, offering personalised guidance through solution-oriented conversations. This tool helps coachees navigate professional challenges and align with individual and company goals between coaching sessions.
  2. Behavioural Change Support: AI-driven role-playing exercises, refreshed coaching techniques, and nudges ensure coachees are prepared to confront challenges head-on as they arise, supporting lasting behavioural change.
  3. Real-time Data Insights: AI technology generates real-time reports for coachees, line managers, and HR professionals. These insights, gathered from interactions with the AI coaching companion and the coaching platform, help elevate coaching programmes and drive continuous improvement.
  4. AI Matching Algorithm: CoachHub’s proprietary AI matching algorithm pairs coachees with their ideal coach, boasting a 98% match rate. The algorithm uses machine learning models to match coachees based on user preferences, coach profiles, and historical matching insights.
  5. Conversational AI Coach: CoachHub is pioneering the world’s first non-commercial AI-powered coach, developed by the Innovation Lab in collaboration with the tech team. This conversational AI coach offers a new dimension to coaching, providing an interactive and engaging experience for users.

According to a 2023 CoachHub survey, 77% of HR leaders see AI’s potential in coaching and L&D, more than 50% support its use in learning recommendations and data reporting, and over 33% endorse AI as an enhancer throughout the coaching process.

“At CoachHub, we embrace AI to amplify the impact of our coaches and revolutionise coaching experiences, combining technology and empathy to drive transformative employee development.” – Matti Niebelschütz, CEO & Co-Founder, CoachHub

The Long-term Impact of Coaching on Organisational Culture and Success

  1. Cultivating a Growth Mindset: A strong coaching culture fosters a growth mindset among employees. When continuous learning and development are embedded in the organisational culture, employees are more likely to embrace challenges, learn from feedback, and strive for improvement.
  2. Building Stronger Leadership Pipelines: Coaching helps identify and develop future leaders within the organisation. By providing targeted support and development opportunities, organisations can build robust leadership pipelines, ensuring long-term success and stability.
  3. Enhancing Employee Retention: Investing in employee development through coaching demonstrates a commitment to their growth and well-being. This investment increases employee loyalty and reduces turnover, saving costs associated with recruitment and training.
  4. Driving Innovation and Adaptability: Engaged and well-coached employees are more likely to contribute innovative ideas and adapt to changing circumstances. This adaptability is crucial for organisations to stay competitive in a rapidly evolving business landscape.
  5. Fostering a Positive Organisational Culture: A coaching culture promotes open communication, trust, and collaboration. These elements contribute to a positive organisational culture where employees feel valued and supported, enhancing overall job satisfaction and performance.

The future of employee engagement and coaching is bright, with digital platforms playing a pivotal role in shaping how organisations develop and support their workforce. By embracing these emerging trends and technologies, companies can create a more engaged, productive, and successful workplace.

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Conclusion

Employee engagement and performance are closely connected, and digital coaching has proven to be an effective tool for enhancing both. The ASICS case study demonstrates how digital coaching can address diverse workforce needs, scale coaching efforts, and improve employee satisfaction and performance.

Implementing a successful coaching programme involves careful planning and continuous measurement. By following practical steps, organisations can create personalised and impactful coaching experiences that drive engagement and performance. Emerging trends in coaching, such as personalised learning and a focus on mental health, further highlight the evolving landscape and potential of digital platforms.

Investing in digital coaching is a strategic move that builds a resilient, high-performing workforce. Organisations should consider digital coaching as a cornerstone of their employee development initiatives.

Take the first step towards transforming your organisation. Partner with CoachHub to implement a tailored digital coaching programme that will enhance employee engagement and drive performance. Contact us today to learn how we can help you unlock your employees’ full potential and achieve sustained success.

Call us on +44 (0) 20 3608 3083 email us (mail@coachhub.com) or contact us below for a demo.


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CoachHub is a leading global talent development platform that enables organisations to create personalised, measurable and scalable coaching programmes for the entire workforce, regardless of department and seniority level. By doing so, organisations are able to reap a multitude of benefits, including increased employee engagement, higher levels of productivity, improved job performance and increased retention. CoachHub’s global pool of coaches is comprised of over 3,500 certified business coaches in 90 countries across six continents with coaching sessions available in over 80 languages. Serving more than 1,000 clients worldwide, CoachHub’s innovative coaching programs are based on proprietary scientific research and development from its Innovation Lab. CoachHub is backed by leading tech investors, including Sofina, SoftBank Vision Fund 2, Molten Ventures, Speedinvest, HV Capital, Partech and Silicon Valley Bank/SVB Capital. CoachHub was certified as a carbon-neutral company and consistently measures, reduces, and implements strategies to minimise its environmental impact.

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