Understanding The Importance of Collective Intelligence in Business

CoachHub · 16 July 2021 · 3 min read

Approximately 83% of employees prefer to collaborate with others. A recent research study conducted by OCI revealed that this synergy creates a conducive work community and boosts an enterprise’s productivity by sharing knowledge to accomplish a common goal.

Even though firms are trying to embrace collective intelligence and collaborative work through technology and other means, cooperation has proven to be a major challenge. Numerous factors deter synergy, such as outdated company culture, unproductive competition, extreme hierarchical models, and uncommon behaviors of managers.

Why And How To Mobilize Collective Intelligence In A Company

Collective intelligence in business term

According to the Philosopher Pierre Levy, collective intelligence is “intelligence shared uniformly, regularly measured, coordinated in real-time, which leads to efficient development and mobilization of skills.”

Collective intelligence is not a recent marketing and managerial concept, it has been present for a long time. Its main goal is to promote collaborative work and exchange, to encourage collective creativity and combine expertise and knowledge of all stakeholders.

While this seems obvious on paper, the emergence of collaborative intelligence needs the following:

  • A corporate culture that is focused on sharing.
  • Management that includes everyone in the project.
  • Tools to facilitate collaboration among teams

Why Collective Intelligence is Important for Business

Boosts Performance and Productivity

There are immeasurable benefits of collective intelligence among those who share a common goal or project. As aforementioned, the vast majority of people desire to work with others amicably. There are two critical reasons for this development:

  • Team cohesion ensures a conducive atmosphere among members at work. This ideology is essential for most individuals’ ability to thrive.
  • The same study revealed that 79% of the members consider a conducive community in a firm more than salary. As a result, it promotes better employee involvement and excellent performance at work. Moreover, it establishes a peaceful work setting.

Managers: The Cornerstone of Collective Intelligence

Managers are highly instrumental in ensuring successful business transformation. They manage and supervise individuals and processes in an enterprise, they also oversee change management and ensure company culture is consistent. With the help of collective intelligence, organizations can swiftly design and deliver an actionable intelligence project. Moreover, this encourages trust in management.

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Define Sharing Values

Based on the OCI study, 51 percent of the group think collaboration is a state of mind and values.

According to Stephen R. Covey, the author of the book “7 Habits of Highly Effective People”, shared values play a fundamental role in the life of an enterprise and its people.

Therefore, if sharing and mutual help are part of an enterprise’s mission statement, different groups of people have a high probability to share these principles.

Develop a Group Synergy

Collective intelligence comprises synergy. So, it is essential to promote it through meetings, coaching, and brainstorming sessions. This habit, however, should be cultivated by ensuring real team cohesion through collaboration and proper crisis management.

As such, methods such as team-building workshops can help various groups of people a great deal.

Encourage Exchanges Through Collaborative Tools

Collaborative Company Networks, also called CSR, is a platform that accelerates collaboration and innovation among teams in a company. It makes individuals more involved and autonomous in their job, giving more meaning to work.

Managerial Professional Coaching

For managers to carry out directive and participative conflict management, they need to possess some quality skills. For example, some soft skills like transparency, non-violent communication, and empathy are some of the required qualities of a credible line manager. They also need to promote collective reflection through collaborative tools and agile ways. In fact, managers and leaders must make decisions while respecting the company’s ultimate strategy, and must base their approach on collective thinking.

Company managers facilitate this organizational transformation by sharing their vision with the rest of the team through coaching vs training. Also, they must provide every individual in the company with the means to accelerate change.

The goal here is to equip all stakeholders with collaborative management resources to create new practices, ideas, and incorporate “test” and “learn” methods into the managerial models.

In Conclusion

Today, over 60% of company employees claim that collaboration is one of the crucial perspectives of imparting knowledge, productivity and motivation. NOW is the perfect time to leverage these practices through business coaching, in order to achieve great results.


Organizations must take necessary steps to move towards more collaboration. It involves common values of sharing and mutual aid, adapted managerial professional coaching, and group synergy through team-building sessions and meetings.

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